Kings of Madison Avenue: The Unofficial Guide to Mad Men

ECW Press | 2009-09-01 | ISBN: 1550228870 | 200 pages | PDF | 2 MB


Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking TV series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men". Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided - such as Volkswagen Beetle’s landmark “Think Smallâ€Â campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s Toastedâ€Â slogan. This is the ultimate guide to a television series that has been praised by the New York Times, Time magazine, and USA T